Sunday, December 2, 2007

Sony XDCAM EX

Another new HD format. A new codec, carried in a new file wrapper, recorded on a new solid-state media. This is getting a little difficult to keep track of.
Sony XDCAM EX builds in the fairly recently established Sony XDCAM HD products, which are in turn derived from the earlier XDCAM products.
Currently there is one camera utilising the technology, the Sony EX1 - a handheld form factor HD camera that seems to compete in many ways with Panasonic’s HVX202. It has styling familiar from Sony’s HDV camera range, with a number of refinements (the flip out LCD is more protected now, for example).
XDCAM EX is a 1080/720 Long-GOP MPEG-2 format, based on a 25Mb/s CBR (SP) or 35Mb/s CBR (HQ) datastream. The 720 format is basically the same as what is established in XDCAM HD, but the 1080 mode is a little different. Rather than being 1440×1080 sampled (like HDV and just about all other 1080 formats) it records a full 1920×1080 raster, at 4:2:2 14bit. This is pretty special for a small form-factor HD camera, in fact pretty special for ANY HD camera, as few, if any, short of the HDCAM SR Genesis record a full raster.
The new codec is all wrapped up in an MP4 wrapper however, moving away from the promising MXF format, and adding another hurdle to the Post Production end of the workflow.
From an operation point of view the camera is boxing above it’s weight too. It features a Fujinon HD lens with real, genuine, manual controls for Iris, Zoom and Focus. And it records it all with 1920×1080 1/2inch CMOS sensors.
But all that good glass adds weight to the camera, and at just a smidge under 3kg, it is a real workout for a hand-held camera. Without being able to brace the weight on your shoulder, it could become pretty heavy pretty quick.
And being solid-state the media issue has to raise it’s head. Like the Panasonic P2 system, the XDCAM EX system relies of high-capacity solid state storage cards. Sony has created it’s own, the SxS (S-by-S) card. It is based
on the PCMCIA ExpressCard profile (whereas P2 is PCMCIA PC-Card) meaning the readers are not as widespread (basically only Macbook Pros and some top of the line PC laptops at the moment). However to their credit Sony have made the cards an open format - they are currently being made by Sony and Sandisk, although others may be expected to follow.
Presently the cards are available in 8GB and 16GB sizes (at NZ$720 and NZ$1,280 respectively, excluding GST). A 32GB card is expected early 2008. This makes the cards cheaper than their P2 equivilents, and given the lower datarate they will hold more. A 16GB card will record 25min of HQ mode 1080, and 35min of 720 in the same mode.
Post-production still presents a challenge however, as the format has changed enough from the HDV and XDCAM HD formats to make those processes impractical. At present FCP has announced native support for XDCAM EX, due ’soon’. In the meantime the workflow involves transcoding to Apple ProRes422. For Avid, who knows. There were no Avid resellers at the launch, and the word was never uttered by the Sony staffers.
In the end the camera is a very impressive option, and at a retail price of a shade under NZ$12,000 (including 2 SxS 8GB cards) it could be a HVX-killer. And is almost certainly Sony’s most innovative offering in this form factor since the PD150. However the uncertainty about post production (especially in the non-FCP world), the lack of trust in Long-GOP formats and the existing userbase of the HVX and P2 stand in it’s way. But it certainly has better glass, cheaper media and more pixels than the HVX and that could be enough. Plus it’s got the big Sony name on it.

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The discourse of "Film Culture" requires us to conceive of cinema in its own terms.

The discourse of film research will lead us to particular descriptions, " limited" kinds of analysis determined by the categories cinema provides.

Discourse is a complex concept. It refers to the way in which something is told not just in terms of its specific language (whether verbal or visual) but also in terms of what it prioritizes. Discourses are both general and specific. Narrative "realist" cinema is a discursive form, a particular kind of human expression which represents the world in a certain way, employs a particular kind of a time-visual "language". Within narrative "realist" cinema as a whole, particular genres have their own more specific discourses. i.e. The Sci-Fi film is preoccupied with themata (idea-themes) of science and control. the romance is preoccupied with themata of sexuality, gender and often property relations. These ideas are either implicit -taken for granted within the way the story is conceived or explicit - in that the film actively promoted certain values, attitudes and beliefs.

The concept of Discourse is closely connected with another key concept HEGEMONY "taken-for-granted" a "common sense" outlook on some aspect of human reality shared by the vast majority of people within the society. Hegemony helps us to understand the illusion that commonly shared attitudes and values, ways of making sense of our world, appear to come from nowhere. Narrative "realist" cinema has this characteristic, it disguises its discursiveness by pretending to be simply "there". Discourses about law and order and sexuality, for example - are themselves seen as non-discursive, as natural, as taken for granted. These core values of society appear to come from nowhere- they simply are ! This leads to a compounding of a criticism leveled against popular cinema (and other popular media) that not only does it disguise its own discursive form, but it also "naturalizes" these profoundly significant social and political discourses. THINK CRITICALLY ABOUT THEIR "CONSTRUCTED" REALITY AND THE VALUE SYSTEMS THAT FUNDAMENTALLY INFLUENCE OUR LIVES. “being indoctrinated with a political spin.” From a commercial perspective, however, the very opposite may appear to be the case. People do not want to think critically about their "constructed" reality. They pay for their entertainment, so they can be released from the concerns of their lives. They may well want the security of hegemonic values within familiar discourses. The point is that it has less to do with questions of an active/passive audience. It has to do either with the choices we make or the level of (a)Competence - (b)Education and (c) CineNoesis we bring to cinema and the screening events we attend