Even with our most trusted friends we feel reluctant to talk about complex meanings or complex kinds of responses because we feel our language is not adequate ..(concept, terminology..etc) Perhaps education gives us a language to articulate what we know and experience but we cannot adequately communicate. If we are determined though we will acquire this language...A "film language", drawback though, film language "any" language in fact, does "our thinking for us".
Saturday, December 22, 2007
Thursday, December 20, 2007
Monday, December 17, 2007
Sunday, December 2, 2007
Sony XDCAM EX
Another new HD format. A new codec, carried in a new file wrapper, recorded on a new solid-state media. This is getting a little difficult to keep track of.
Sony XDCAM EX builds in the fairly recently established Sony XDCAM HD products, which are in turn derived from the earlier XDCAM products.
Currently there is one camera utilising the technology, the Sony EX1 - a handheld form factor HD camera that seems to compete in many ways with Panasonic’s HVX202. It has styling familiar from Sony’s HDV camera range, with a number of refinements (the flip out LCD is more protected now, for example).
XDCAM EX is a 1080/720 Long-GOP MPEG-2 format, based on a 25Mb/s CBR (SP) or 35Mb/s CBR (HQ) datastream. The 720 format is basically the same as what is established in XDCAM HD, but the 1080 mode is a little different. Rather than being 1440×1080 sampled (like HDV and just about all other 1080 formats) it records a full 1920×1080 raster, at 4:2:2 14bit. This is pretty special for a small form-factor HD camera, in fact pretty special for ANY HD camera, as few, if any, short of the HDCAM SR Genesis record a full raster.
The new codec is all wrapped up in an MP4 wrapper however, moving away from the promising MXF format, and adding another hurdle to the Post Production end of the workflow.
From an operation point of view the camera is boxing above it’s weight too. It features a Fujinon HD lens with real, genuine, manual controls for Iris, Zoom and Focus. And it records it all with 1920×1080 1/2inch CMOS sensors.
But all that good glass adds weight to the camera, and at just a smidge under 3kg, it is a real workout for a hand-held camera. Without being able to brace the weight on your shoulder, it could become pretty heavy pretty quick.
And being solid-state the media issue has to raise it’s head. Like the Panasonic P2 system, the XDCAM EX system relies of high-capacity solid state storage cards. Sony has created it’s own, the SxS (S-by-S) card. It is based
on the PCMCIA ExpressCard profile (whereas P2 is PCMCIA PC-Card) meaning the readers are not as widespread (basically only Macbook Pros and some top of the line PC laptops at the moment). However to their credit Sony have made the cards an open format - they are currently being made by Sony and Sandisk, although others may be expected to follow.
Presently the cards are available in 8GB and 16GB sizes (at NZ$720 and NZ$1,280 respectively, excluding GST). A 32GB card is expected early 2008. This makes the cards cheaper than their P2 equivilents, and given the lower datarate they will hold more. A 16GB card will record 25min of HQ mode 1080, and 35min of 720 in the same mode.
Post-production still presents a challenge however, as the format has changed enough from the HDV and XDCAM HD formats to make those processes impractical. At present FCP has announced native support for XDCAM EX, due ’soon’. In the meantime the workflow involves transcoding to Apple ProRes422. For Avid, who knows. There were no Avid resellers at the launch, and the word was never uttered by the Sony staffers.
In the end the camera is a very impressive option, and at a retail price of a shade under NZ$12,000 (including 2 SxS 8GB cards) it could be a HVX-killer. And is almost certainly Sony’s most innovative offering in this form factor since the PD150. However the uncertainty about post production (especially in the non-FCP world), the lack of trust in Long-GOP formats and the existing userbase of the HVX and P2 stand in it’s way. But it certainly has better glass, cheaper media and more pixels than the HVX and that could be enough. Plus it’s got the big Sony name on it.
Sony XDCAM EX builds in the fairly recently established Sony XDCAM HD products, which are in turn derived from the earlier XDCAM products.
Currently there is one camera utilising the technology, the Sony EX1 - a handheld form factor HD camera that seems to compete in many ways with Panasonic’s HVX202. It has styling familiar from Sony’s HDV camera range, with a number of refinements (the flip out LCD is more protected now, for example).
XDCAM EX is a 1080/720 Long-GOP MPEG-2 format, based on a 25Mb/s CBR (SP) or 35Mb/s CBR (HQ) datastream. The 720 format is basically the same as what is established in XDCAM HD, but the 1080 mode is a little different. Rather than being 1440×1080 sampled (like HDV and just about all other 1080 formats) it records a full 1920×1080 raster, at 4:2:2 14bit. This is pretty special for a small form-factor HD camera, in fact pretty special for ANY HD camera, as few, if any, short of the HDCAM SR Genesis record a full raster.
The new codec is all wrapped up in an MP4 wrapper however, moving away from the promising MXF format, and adding another hurdle to the Post Production end of the workflow.
From an operation point of view the camera is boxing above it’s weight too. It features a Fujinon HD lens with real, genuine, manual controls for Iris, Zoom and Focus. And it records it all with 1920×1080 1/2inch CMOS sensors.
But all that good glass adds weight to the camera, and at just a smidge under 3kg, it is a real workout for a hand-held camera. Without being able to brace the weight on your shoulder, it could become pretty heavy pretty quick.
And being solid-state the media issue has to raise it’s head. Like the Panasonic P2 system, the XDCAM EX system relies of high-capacity solid state storage cards. Sony has created it’s own, the SxS (S-by-S) card. It is based
on the PCMCIA ExpressCard profile (whereas P2 is PCMCIA PC-Card) meaning the readers are not as widespread (basically only Macbook Pros and some top of the line PC laptops at the moment). However to their credit Sony have made the cards an open format - they are currently being made by Sony and Sandisk, although others may be expected to follow.
Presently the cards are available in 8GB and 16GB sizes (at NZ$720 and NZ$1,280 respectively, excluding GST). A 32GB card is expected early 2008. This makes the cards cheaper than their P2 equivilents, and given the lower datarate they will hold more. A 16GB card will record 25min of HQ mode 1080, and 35min of 720 in the same mode.
Post-production still presents a challenge however, as the format has changed enough from the HDV and XDCAM HD formats to make those processes impractical. At present FCP has announced native support for XDCAM EX, due ’soon’. In the meantime the workflow involves transcoding to Apple ProRes422. For Avid, who knows. There were no Avid resellers at the launch, and the word was never uttered by the Sony staffers.
In the end the camera is a very impressive option, and at a retail price of a shade under NZ$12,000 (including 2 SxS 8GB cards) it could be a HVX-killer. And is almost certainly Sony’s most innovative offering in this form factor since the PD150. However the uncertainty about post production (especially in the non-FCP world), the lack of trust in Long-GOP formats and the existing userbase of the HVX and P2 stand in it’s way. But it certainly has better glass, cheaper media and more pixels than the HVX and that could be enough. Plus it’s got the big Sony name on it.
Classless Utopia of Reality TV
IT is sometimes hard to detect much difference between artfully edited reality shows like “The Hills” on MTV and scripted dramas like “Gossip Girl” on CW and the recently canceled Fox series “The OC.”
Yet the more reality shows mimic fictional series in tone, look and format, the easier it is to see where they differ: class consciousness. Sitcoms and dramatic series drum up tension by assaulting social barriers. Most reality shows take them for granted and leave them untouched.
It is a distinction that will become even more obvious as reality shows multiply, partly in response to the strike of the Writers Guild. Scripted series deliver the image of the society we would like to be: racially integrated, classless, well intentioned. Reality shows are more honest, but they also breed a kind of country dysmorphic disorder: half the nation is blond, beautiful and driving sports cars through Beverly Hills, while the other half is blond, sleazily oversexed and prone to hair-pulling and name-calling.
In fact, among the many subgenres of reality television, only one tinkers with social engineering at all. Before the all-volunteer army, the military served as America’s melting pot. Now reality competitions like “The Amazing Race” and “America’s Next Top Model” fill the void, putting contestants through a form of Fort Benning basic training. “Survivor,” and even “The Biggest Loser,” purposely toss together all kinds of people from all walks of life who might otherwise never meet.
But society is more cautious when it comes to the quest for love. Romance novels are one thing. In real life most people favor a marriage of equals.
“The Hills,” like its forerunner, “Laguna Beach,” aims to be absorbed as drama. This crypto-scripted show dispenses with the so-called confessionals, a convention of the reality genre in which a protagonist breaks away to vent directly to the camera, and relies instead on evocative shots of skylines or highway traffic at dusk, lingering close-ups and moody pop music to underscore emotional highs and lows.
The principals, whose romances and kitchen quarrels furnish plotlines, are not really actors, but neither are they ordinary people exactly; they are a new hybrid of semiprofessional personalities who play themselves on camera. Men and women recruited for their resemblance to Us magazine celebutantes are now featured players in Us magazine, and boast lifestyles as lavish, and socially restricted, as Paris Hilton’s. More so, actually: Ms. Hilton, after all, was a star of “The Simple Life,” a “Green Acres” takeoff that propelled her and her friend Nicole Richie to rough it as country bumpkins, trading stores for chores. But that fish-out-of-water formula ebbed; reality fans seem to prefer to watch pigs in clover.
Nowadays, the classes don’t collide on reality television.
The CW network has had success with its competition series “Beauty and the Geek,” but the pairing of opposites — dumb beauties and intelligent geeks — is illusory; the women are all alike, and so are the men.
“The Real World” began on MTV as an experiment in group dynamics, but it is now more of a dating service with no exit — and accordingly, the participants seem ever more socially and culturally akin. So much so, in fact, that the producers now spice up the monotony with pop-up commentary: sarcastic asides about the housemates delivered by two young, MTV know-it-alls. (Unconsciously, perhaps, the pair provide the kind of critical distance — and class awareness — spouted by the wise servant in Molière, or for that matter the wisecracking maid on “Maude.”)
On “The Hills,” a preserve for the young, good-looking and privileged, there is no other side of the tracks. Meanwhile, “A Shot at Love With Tila Tequila” caters to the trailer-park set. MTV promotes its heroine, a Web siren, as “the first bisexual bachelorette,” but the show isn’t shocking because it pits 16 lesbians and semi-lesbians against 16 heterosexual men. What is scandalous is the group’s homogeneity: all of them seem so poignantly coarse and equally undereducated — “The Jerry Springer Show: The Next Generation.”
On “The Hills,” girls fight with shrugs, false smiles and pinched sarcasm (“Have a great night”). On “Real World: Sydney” and “A Shot at Love” or even “I Love New York,” another “Bachelorette”-style showdown, friction is expressed with body slams and punches.
Scripted television favors myth. “Ugly Betty,” on ABC, puts a poor, plain girl (America Ferrera) from Queens deep inside the offices of a top fashion magazine and draws its humor from the class struggle between Betty and her snooty, conniving colleagues.
“The Hills” puts Lauren, an alumna of “Laguna Beach,” inside the real-life West Coast office of Teen Vogue, and draws its humor from the sleek, vacuous congruity of that world. Everybody fits in. Lauren’s tasks consist mostly of attending red-carpet premieres.
A recurring joke of the show is how the leaders of Hollywood’s young and pampered set feel oppressed by their careers. Lauren’s former friend Heidi, who works for an event planner, returns home in a white, bare-shouldered top, her blond hair impeccably blown out, and is greeted by her fiancé, Spencer. “How was your day, sweetheart?” he asks somewhat sardonically. “Long,” she replies wearily. “Tiring.”
“The OC” built its story line on the cultural collision between its underclass hero, Ryan (Benjamin McKenzie), a teenage runaway, and the affluent and gorgeous denizens of Orange County, Calif. “Gossip Girl” pits a middle-class teenager, the son of a former rock singer, against the snobbish scions of Park Avenue and the Hamptons.
“Laguna Beach” never bothered with such contrivance. All its protagonists were young, wealthy and gorgeous, and they found plenty of drama in the small slights and petty misunderstandings of the overly examined life. Lauren went on to become one of the heroines of “The Hills,” and is once again surrounded by a posse of improbably blond, good-looking and pampered young people. The closest that series has come to a misalliance is a date Lauren’s friend Whitney had with her personal trainer, a tall, dark and handsome New Yorker.
The dramedy “Desperate Housewives” is not known for redeeming social values, but even that ABC soap opera tried to integrate Wisteria Lane in its second season, recruiting Alfre Woodard to play an African-American concert pianist who keeps a mystery man chained up in the basement.
“The Real Housewives of Orange County” doesn’t try to build racial understanding; its heroines, indistinguishable in plunging necklines and plumped-up lips, are too busy with facial reconstruction. These housewives do not need murder mysteries or race issues to hold attention. Their drama revolves around the self-indulgent middle-aged woman’s race against the ravages of time and cellulite. It is silly and excruciating to watch, a menopausal minstrel show.
There are other reality subgenres that follow the same unwritten rule. “Run’s House,” featuring the family antics of the hip-hop star Joseph Simmons, known as Rev Run, inhabits a parallel universe to “Hogan Knows Best,” which follows the family antics of the pro wrestling celebrity Hulk Hogan’s home. And the same formula sustains “Keeping Up With the Kardashians,” which centers on the wife and stepchildren of the former Olympic athlete Bruce Jenner.
There is no fresh prince shaking up Bel Air.
All three of those reality families live a “Lifestyles of the Rich and Famous” existence — and share similar story lines, down to a star-struck daughter seeking to trade family connections for fame. Kim Kardashian, the ambitious daughter of Mr. Jenner’s pushy wife, Kris, poses for Playboy to jump-start her career. Run’s daughter Angela sets her sights on starting her own magazine so that she can throw star-studded parties, while Brooke Hogan aspires to pop stardom.
These family sagas unfurl concurrently on television, but despite the fact that most of the participants live in the wealthier neighborhoods of Los Angeles, they rarely intersect. The only notable example of cross-pollination was a romance between Mr. Jenner’s son Brody, who was a leading character on the short-lived Fox reality series “Princes of Malibu,” and Lauren Conrad of “The Hills.”
Reality shows are dramas lived out on beta-blockers; microproblems stretch over more episodes than any network drama would allow, no crimes are solved, no lives are saved, and the characters speak most eloquently when silent. Most of all they focus on mating, not social mobility.
Yet the more reality shows mimic fictional series in tone, look and format, the easier it is to see where they differ: class consciousness. Sitcoms and dramatic series drum up tension by assaulting social barriers. Most reality shows take them for granted and leave them untouched.
It is a distinction that will become even more obvious as reality shows multiply, partly in response to the strike of the Writers Guild. Scripted series deliver the image of the society we would like to be: racially integrated, classless, well intentioned. Reality shows are more honest, but they also breed a kind of country dysmorphic disorder: half the nation is blond, beautiful and driving sports cars through Beverly Hills, while the other half is blond, sleazily oversexed and prone to hair-pulling and name-calling.
In fact, among the many subgenres of reality television, only one tinkers with social engineering at all. Before the all-volunteer army, the military served as America’s melting pot. Now reality competitions like “The Amazing Race” and “America’s Next Top Model” fill the void, putting contestants through a form of Fort Benning basic training. “Survivor,” and even “The Biggest Loser,” purposely toss together all kinds of people from all walks of life who might otherwise never meet.
But society is more cautious when it comes to the quest for love. Romance novels are one thing. In real life most people favor a marriage of equals.
“The Hills,” like its forerunner, “Laguna Beach,” aims to be absorbed as drama. This crypto-scripted show dispenses with the so-called confessionals, a convention of the reality genre in which a protagonist breaks away to vent directly to the camera, and relies instead on evocative shots of skylines or highway traffic at dusk, lingering close-ups and moody pop music to underscore emotional highs and lows.
The principals, whose romances and kitchen quarrels furnish plotlines, are not really actors, but neither are they ordinary people exactly; they are a new hybrid of semiprofessional personalities who play themselves on camera. Men and women recruited for their resemblance to Us magazine celebutantes are now featured players in Us magazine, and boast lifestyles as lavish, and socially restricted, as Paris Hilton’s. More so, actually: Ms. Hilton, after all, was a star of “The Simple Life,” a “Green Acres” takeoff that propelled her and her friend Nicole Richie to rough it as country bumpkins, trading stores for chores. But that fish-out-of-water formula ebbed; reality fans seem to prefer to watch pigs in clover.
Nowadays, the classes don’t collide on reality television.
The CW network has had success with its competition series “Beauty and the Geek,” but the pairing of opposites — dumb beauties and intelligent geeks — is illusory; the women are all alike, and so are the men.
“The Real World” began on MTV as an experiment in group dynamics, but it is now more of a dating service with no exit — and accordingly, the participants seem ever more socially and culturally akin. So much so, in fact, that the producers now spice up the monotony with pop-up commentary: sarcastic asides about the housemates delivered by two young, MTV know-it-alls. (Unconsciously, perhaps, the pair provide the kind of critical distance — and class awareness — spouted by the wise servant in Molière, or for that matter the wisecracking maid on “Maude.”)
On “The Hills,” a preserve for the young, good-looking and privileged, there is no other side of the tracks. Meanwhile, “A Shot at Love With Tila Tequila” caters to the trailer-park set. MTV promotes its heroine, a Web siren, as “the first bisexual bachelorette,” but the show isn’t shocking because it pits 16 lesbians and semi-lesbians against 16 heterosexual men. What is scandalous is the group’s homogeneity: all of them seem so poignantly coarse and equally undereducated — “The Jerry Springer Show: The Next Generation.”
On “The Hills,” girls fight with shrugs, false smiles and pinched sarcasm (“Have a great night”). On “Real World: Sydney” and “A Shot at Love” or even “I Love New York,” another “Bachelorette”-style showdown, friction is expressed with body slams and punches.
Scripted television favors myth. “Ugly Betty,” on ABC, puts a poor, plain girl (America Ferrera) from Queens deep inside the offices of a top fashion magazine and draws its humor from the class struggle between Betty and her snooty, conniving colleagues.
“The Hills” puts Lauren, an alumna of “Laguna Beach,” inside the real-life West Coast office of Teen Vogue, and draws its humor from the sleek, vacuous congruity of that world. Everybody fits in. Lauren’s tasks consist mostly of attending red-carpet premieres.
A recurring joke of the show is how the leaders of Hollywood’s young and pampered set feel oppressed by their careers. Lauren’s former friend Heidi, who works for an event planner, returns home in a white, bare-shouldered top, her blond hair impeccably blown out, and is greeted by her fiancé, Spencer. “How was your day, sweetheart?” he asks somewhat sardonically. “Long,” she replies wearily. “Tiring.”
“The OC” built its story line on the cultural collision between its underclass hero, Ryan (Benjamin McKenzie), a teenage runaway, and the affluent and gorgeous denizens of Orange County, Calif. “Gossip Girl” pits a middle-class teenager, the son of a former rock singer, against the snobbish scions of Park Avenue and the Hamptons.
“Laguna Beach” never bothered with such contrivance. All its protagonists were young, wealthy and gorgeous, and they found plenty of drama in the small slights and petty misunderstandings of the overly examined life. Lauren went on to become one of the heroines of “The Hills,” and is once again surrounded by a posse of improbably blond, good-looking and pampered young people. The closest that series has come to a misalliance is a date Lauren’s friend Whitney had with her personal trainer, a tall, dark and handsome New Yorker.
The dramedy “Desperate Housewives” is not known for redeeming social values, but even that ABC soap opera tried to integrate Wisteria Lane in its second season, recruiting Alfre Woodard to play an African-American concert pianist who keeps a mystery man chained up in the basement.
“The Real Housewives of Orange County” doesn’t try to build racial understanding; its heroines, indistinguishable in plunging necklines and plumped-up lips, are too busy with facial reconstruction. These housewives do not need murder mysteries or race issues to hold attention. Their drama revolves around the self-indulgent middle-aged woman’s race against the ravages of time and cellulite. It is silly and excruciating to watch, a menopausal minstrel show.
There are other reality subgenres that follow the same unwritten rule. “Run’s House,” featuring the family antics of the hip-hop star Joseph Simmons, known as Rev Run, inhabits a parallel universe to “Hogan Knows Best,” which follows the family antics of the pro wrestling celebrity Hulk Hogan’s home. And the same formula sustains “Keeping Up With the Kardashians,” which centers on the wife and stepchildren of the former Olympic athlete Bruce Jenner.
There is no fresh prince shaking up Bel Air.
All three of those reality families live a “Lifestyles of the Rich and Famous” existence — and share similar story lines, down to a star-struck daughter seeking to trade family connections for fame. Kim Kardashian, the ambitious daughter of Mr. Jenner’s pushy wife, Kris, poses for Playboy to jump-start her career. Run’s daughter Angela sets her sights on starting her own magazine so that she can throw star-studded parties, while Brooke Hogan aspires to pop stardom.
These family sagas unfurl concurrently on television, but despite the fact that most of the participants live in the wealthier neighborhoods of Los Angeles, they rarely intersect. The only notable example of cross-pollination was a romance between Mr. Jenner’s son Brody, who was a leading character on the short-lived Fox reality series “Princes of Malibu,” and Lauren Conrad of “The Hills.”
Reality shows are dramas lived out on beta-blockers; microproblems stretch over more episodes than any network drama would allow, no crimes are solved, no lives are saved, and the characters speak most eloquently when silent. Most of all they focus on mating, not social mobility.
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The discourse of "Film Culture" requires us to conceive of cinema in its own terms.
The discourse of film research will lead us to particular descriptions, " limited" kinds of analysis determined by the categories cinema provides.
Discourse is a complex concept. It refers to the way in which something is told not just in terms of its specific language (whether verbal or visual) but also in terms of what it prioritizes. Discourses are both general and specific. Narrative "realist" cinema is a discursive form, a particular kind of human expression which represents the world in a certain way, employs a particular kind of a time-visual "language". Within narrative "realist" cinema as a whole, particular genres have their own more specific discourses. i.e. The Sci-Fi film is preoccupied with themata (idea-themes) of science and control. the romance is preoccupied with themata of sexuality, gender and often property relations. These ideas are either implicit -taken for granted within the way the story is conceived or explicit - in that the film actively promoted certain values, attitudes and beliefs.
The concept of Discourse is closely connected with another key concept HEGEMONY "taken-for-granted" a "common sense" outlook on some aspect of human reality shared by the vast majority of people within the society. Hegemony helps us to understand the illusion that commonly shared attitudes and values, ways of making sense of our world, appear to come from nowhere. Narrative "realist" cinema has this characteristic, it disguises its discursiveness by pretending to be simply "there". Discourses about law and order and sexuality, for example - are themselves seen as non-discursive, as natural, as taken for granted. These core values of society appear to come from nowhere- they simply are ! This leads to a compounding of a criticism leveled against popular cinema (and other popular media) that not only does it disguise its own discursive form, but it also "naturalizes" these profoundly significant social and political discourses. THINK CRITICALLY ABOUT THEIR "CONSTRUCTED" REALITY AND THE VALUE SYSTEMS THAT FUNDAMENTALLY INFLUENCE OUR LIVES. “being indoctrinated with a political spin.” From a commercial perspective, however, the very opposite may appear to be the case. People do not want to think critically about their "constructed" reality. They pay for their entertainment, so they can be released from the concerns of their lives. They may well want the security of hegemonic values within familiar discourses. The point is that it has less to do with questions of an active/passive audience. It has to do either with the choices we make or the level of (a)Competence - (b)Education and (c) CineNoesis we bring to cinema and the screening events we attend
The discourse of film research will lead us to particular descriptions, " limited" kinds of analysis determined by the categories cinema provides.
Discourse is a complex concept. It refers to the way in which something is told not just in terms of its specific language (whether verbal or visual) but also in terms of what it prioritizes. Discourses are both general and specific. Narrative "realist" cinema is a discursive form, a particular kind of human expression which represents the world in a certain way, employs a particular kind of a time-visual "language". Within narrative "realist" cinema as a whole, particular genres have their own more specific discourses. i.e. The Sci-Fi film is preoccupied with themata (idea-themes) of science and control. the romance is preoccupied with themata of sexuality, gender and often property relations. These ideas are either implicit -taken for granted within the way the story is conceived or explicit - in that the film actively promoted certain values, attitudes and beliefs.
The concept of Discourse is closely connected with another key concept HEGEMONY "taken-for-granted" a "common sense" outlook on some aspect of human reality shared by the vast majority of people within the society. Hegemony helps us to understand the illusion that commonly shared attitudes and values, ways of making sense of our world, appear to come from nowhere. Narrative "realist" cinema has this characteristic, it disguises its discursiveness by pretending to be simply "there". Discourses about law and order and sexuality, for example - are themselves seen as non-discursive, as natural, as taken for granted. These core values of society appear to come from nowhere- they simply are ! This leads to a compounding of a criticism leveled against popular cinema (and other popular media) that not only does it disguise its own discursive form, but it also "naturalizes" these profoundly significant social and political discourses. THINK CRITICALLY ABOUT THEIR "CONSTRUCTED" REALITY AND THE VALUE SYSTEMS THAT FUNDAMENTALLY INFLUENCE OUR LIVES. “being indoctrinated with a political spin.” From a commercial perspective, however, the very opposite may appear to be the case. People do not want to think critically about their "constructed" reality. They pay for their entertainment, so they can be released from the concerns of their lives. They may well want the security of hegemonic values within familiar discourses. The point is that it has less to do with questions of an active/passive audience. It has to do either with the choices we make or the level of (a)Competence - (b)Education and (c) CineNoesis we bring to cinema and the screening events we attend